KAWAIISTORE
Promotional ONLINE Flyer
Aug.2003
Proposal 1 : Size 7 x 8 cm, Die -Cut, 4C Printing
Based
on KAWAIISTORE's identity, this design capitalises on the shape of strawberries,
with a dash of digital and cyber elements. While the front proclaims the
intent of the flyer, the back visualises the various products of the store
and the new way of 'shopping' (online). The shape of this advent, which
is die-cut, is catchy, very specialised and exclusive.
Proposal
2 : Size 5 x 12 cm, Die -Cut, 4C Printing
A
very friendly and fun approach to online shopping, this design will attract
the younger target audience with its bright colours and cutesy elements.
There's a 'story' to be 'told' here - in the image of the young lady,
as appeared on the present website, going shopping on the front cover
and grabbing a fun bag on the back cover. Combined with cyber impact,
this design relates the message that KAWAIISTORE is still a fun place
to shop, regardless of shopping offline or online. For a more 'bookmark
feel', a punched hole can be added at the top of the design.
